Microsoft Clarity is an incredible free behavioral analytics tool to understand the user behavior on a website and what events were performed. It is beneficial and easy to integrate Clarity into a WordPress-based site as it offers useful information such as heatmaps, records of sessions, and analyzes. In this article, we will cover the complete process of integration of Microsoft Clarity with WordPress.
Table of Contents
Step 1: Sign Up for Microsoft Clarity
- Go to Microsoft Clarity.
- Click on Sign up and log in using a Microsoft, Google, or Facebook account.
- Once logged in, click Get Started.
- Enter your Project Name, Website URL, and select your site category.
- Click Create to generate your Clarity tracking code.
Step 2: Copy the Clarity Tracking Code
- After creating the project, Clarity will provide you with a tracking code.
- Copy the tracking script as you will need it to add to your WordPress site.
Step 3: Integrate Clarity with WordPress
There are three main ways to add Clarity to WordPress: using a Microsoft Clarity WordPress plugin, A third-party plugin or manually adding the code to the theme.
Method 1: Using a Microsoft Clarity WordPress plugin (Recommended)
- Log in to your WordPress Admin Dashboard.
- Navigate to Plugins > Add New.
- Search for Microsoft Clarity by Microsoft.
- Install and activate the plugin.
- Go to Plugins > Microsoft Clarity Plugin.
- Connect the account by signing in to the account, using the same email you used to create the Microsoft Clarity account.
- Select the project or create a new one and click continue.
- Once the project is successfully integrated, you can view the Dashboard with all the recorded details.
Method 2: Using a Third Party Plugin (Recommended)
- Log in to your WordPress Admin Dashboard.
- Navigate to Plugins > Add New.
- Search for Insert Headers and Footers (or a similar plugin like WPCode).
- Install and activate the plugin.
- Go to Settings > Insert Headers and Footers.
- Paste the Clarity tracking code into the Header section.
- Click Save Changes.
Method 3: Manually Adding the Code to Theme Files
- Log in to your WordPress Admin Dashboard.
- Navigate to Appearance > Theme Editor.
- Locate the header.php file under your active theme.
- Paste the Clarity tracking code just before the closing <head> tag.
- Click Update File to save the changes.
Step 4: Verify the Integration
- Go back to your Microsoft Clarity dashboard.
- Click on your project and navigate to the Setup page.
- Click Check Installation to confirm if the tracking code is working.
- It may take a few hours for data to start appearing in the Clarity dashboard.
Step 5: Explore Clarity Features
Once the integration is complete, you can start analyzing user behavior through:
- Heatmaps: Understand where users click, scroll, and engage the most.
- Session Recordings: Replay visitor interactions to identify usability issues.
- Insights & Analytics: View key metrics such as bounce rates and engagement levels.
Conclusion
Setting up Microsoft Clarity for a WordPress site will greatly assists in tracking how users interact with your site, which in turn enhances your site’s performance. Following the procedure mentioned above, enables you to gather details that can be used to better the overall experience for your end users. Using Clarity is of great importance even if one works with a plugin or manually tracks codes since the information obtained is insightful and beneficial for site enhancement.
